1 Sock to Rule Them All
If you are like me, socks are extremely important to your day. There is no greater feeling than putting on a fresh pair of socks. As in everything in my life, I choose quality over quantity. So two years ago I started a search to find the perfect pair of socks. What I found was Darn Tough Vermont. They offer unparallel quality socks that are unconditionally guaranteed for life. Yes, you read that right, you can return their socks for another pair No strings. No conditions. For life.
Let's hear from Darn Tough about their socks:
"We are family owned. For close to 40 years we’ve been knitting socks here in the Green Mountains of Vermont. We are three generations strong and know how to make socks. Crafting the world’s most comfortable, durable, and best fitting socks is an ardent skill passed down from father to son. This commitment, this passion, it’s in the blood."
Since these Sasquatches live in Canada socks made the USA are about as local as we can get. This is super important for us as we are on a mission to be as close to net zero as possible. Top quality socks that last a lifetime and that are made by our neighbours to the South is a no brainer for us!
The average cost of a pair of socks from Darn Tough is around $22. Let's be honest, that's more than most of our readers currently pay for a pair of socks, lets break it down and see why their costs are higher.
Darn Tough Cost Break Down
The 2 biggest costs are materials and labour. Since Darn Tough uses only the highest quality Merino Wool the cost is higher than traditional resource-intensive cotton. For labour they are committed to providing fair wages for all their workers and refuse to outsource their production overseas to save a buck. These socks are locally made by locals.
If you are like me, the only type of sock you knew growing up was a six-pack of socks your mom bought from Costco every Christmas. Let us look at the cost of a pair of socks in the six-packs versus Darn Tough and other high-quality socks.
Darn Tough vs. The Competition
As you can see, the cost is much lower on the Costco six-pack, however, remember I said "every" Christmas. Which is exactly right, my mom bought me the same pack of socks every year because those socks only lasted 1 year. Buying crap socks means that you are buying new socks every year for the rest of your days... you know where I am going next, BUYING QUALITY SAVES YOU MONEY & THE ENVIRONMENT! I have also included the cost of Darn Tough's competition, socks I have tried for years too, but I find these socks only last 2-3 years as well. Ultimately, they still end up costing you much more over the years. Below is a 25-year graph of the socks mentioned above.
Darn Tough Saves You Money
You can see the upfront cost of buying quality products is higher but over a period of time, you will have huge savings. Let's turn off that lizard brain and think about the future. Stop thinking that you are saving money buying a pair of socks for $4.00 over a $22.00 pair when after 5 years those $4 socks will start costing you more money. In fact, over 25 years the $4 pair of socks cost you nearly $80 more and the so called higher quality socks end up costing you closer to $200 more.
Darn Tough Saves You Money
We are at the point where you have seen Darn Tough is far cheaper and of better quality than other sock brands, but I understand what you may be thinking, Socks will be super gross after 25 years. This is correct for other socks, however, Darn Tough is made with Merino Wool! This magical natural fiber lasts forever and is naturally antibacterial meaning it resists the smell. I have had my Darn Tough socks for 2 years and I can tell you they still feel brand new and never smell even if I wear them for multiple days. In fact, I got my Dad a pair for his birthday and he only takes his Darn Tough socks off when my mom rips them off his feet to put them in the wash. Even if they do get gross, just send them back for a new pair... Remember it's a LIFETIME GUARANTEE!!!
PS: This whole post is just for the love of socks and I am not being paid to endorse this brand. That being said, if they happen to stumble across this post and want to send me some free socks that would be awesome.